Job Specification

• Manages the school website and internal portals, ensuring optimal structure, SEO, content, design, and functionality.
• Collaborates with the BIS ICT Office to maintain technical functionality and connectivity.
• Serves as the primary contact for the CMS provider.
• Trains website and portal users on content management best practices and manages system access
• Develops and implements targeted digital advertising initiatives (e.g., Google Ads, Meta, LinkedIn) to drive engagement and enrollment.
• Monitors, interprets, and reports on analytics via monthly dashboard (Google Analytics and other relevant tools) to guide decision-making and enhance the school's digital strategy.
• Conducts competitive analysis by tracking the digital presence of peer institutions and industry trends.
• Develops engaging content and design for digital platforms, ensuring consistency with the school’s brand identity.
• Supports marketing initiatives with graphic design, digital materials and other visual assets.
• Works collaboratively to align messaging across all external-facing digital channels. 

Professional Knowledge and Language Skills

• University degree in Marketing, public relations or digital design experience
• Basic website management skills
• SEO and Google Analytics experience
• Tech Savvy
• High-level oral and written skills in English plus German proficiency
• Excellent communication and collaboration skills