Attractive shopping city
With its circa 135,000 square kilometer of sales floor space, Bonn's city centre is the A-centre in the sense of the retail and centre concept, making it the regional centre of the Bonn/Rhein-Sieg/Ahrweiler region. Its catchment area extends from Much to Rheinbach and from Wesseling to Remagen. The three downstream B-centres are Bad Godesberg (approximately 27,000 square meter UK), Beuel and Duisdorf (each approximately 12,000 square kilometer UK). All four centres are characterised by a high quality of stay and a varied range of gastronomy and retail outlets.
Since May 2018, there have been three frequency measurement systems (www.hystreet.com) in the city centre of Bonn, which count passers-by around the clock. The City Management of the Economic Development Agency regularly evaluates this data, which is freely available on the Internet. The data is a very good basis for monitoring passer-by frequencies both during the day and over a longer period of time.
In particular, the effects of the corona pandemic can be observed after the lockdown and at the subsequent loosening in comparison with the data from the previous year. These data are also important when examining applications for Sundays when sales are open.
High purchasing power and employment
According to MB Research, the population in the Bonn/Rhine-Sieg region had a general purchasing power of around 24.1 billion euros in 2019, of which Bonn accounted for 8.8 billion euros. Per capita, the general purchasing power of the population of Bonn was EUR 26,950, which is about EUR 1,400 higher than the purchasing power of the Rhein-Sieg district, which was 25,542 euros. At 112.3 points (Rhein-Sieg-Kreis: 106.4), the purchasing power index of the city of Bonn was clearly above the national average (= 100 points). On June 30, 2019, a total of 14,443 employees subject to social insurance contributions were working in the Bonn retail sector. Compared to the previous year, this represents a growth of 0.4 percent or 61 employees.
Digitisation and Corona
In 2019, the Office of Economic Development, in cooperation with the Competence Centre for SMEs 4.0, offered numerous attendance seminars designed to make retailers fit for the internet (social media, search engine optimisation, web shops etcetera). Several companies were also able to benefit from concrete implementation projects in the field of digitization. In 2020, this very successful series was transferred to the Internet in the form of in-depth webinars due to the corona protection measures. These are also enjoying great interest and are therefore to be continued.
As a result of the corona crisis, the stationary retail trade and gastronomy are facing great challenges, especially in the organisation of distance and hygiene regulations. Even after the lockdown, customers were rather reluctant to shop, as the "desire to shop" had diminished and many people are also worried about their future. In order to prevent customers from migrating to online retailing, the Bonn retailers launched the campaign "Bleib Stark - Kauf vor Ort" (Stay strong - buy locally), which the business development agency was happy to support financially.
In order to support the stationary retail trade and gastronomy, a project has been launched in Bonn which is free of charge for all companies and which was developed within the framework of the Hackathon, which was carried out by the Federal Government. The city of Bonn was involved in the development of the Hackathon as well as in the promotion of this new online platform.
At the end of October, the city of Bonn hosted the digital Bonn City Conference. Around 140 interested parties followed the discussion about the change in Bonn's inner city online.